Today we’re leafing through the August 1942 issue of Ladies’ Home Journal. Although it’s just one magazine, it contains a wealth of information about women’s lives in World War II-era America: from hot fashion trends to newly available manufacturing jobs. There are beautifully illustrated soap advertisements, fiction by Pearl Buck, and a column in which First Lady Eleanor Roosevelt answers readers’ questions about why she never changes her hairstyle. Some of the content reads as humorously archaic today, while other sections could fit right into this month’s Vogue. Join us for a deep dive into homemaking on the home front in this victorious new #brattlecast.
Brattlecast #195 - Railroad Timetables
All Aboard! It’s the episode you’ve been waiting for: vintage railroad timetables. Despite the potentially dry subject matter, it’s a surprisingly scenic ride. Dating back to the early 1900’s, many of these schedules are illustrated with smaller-scale (and more affordable) versions of gorgeous travel posters—advertisements for the destinations themselves, but also for the relatively new concept of train tourism. We’ll look at routes to Lake George, Pikes Peak, the Adirondacks, and many other destinations on this timely #brattlecast.
Brattlecast #180 - LIFE Magazine Trends
They say that in life, change is the only constant, and this is true of LIFE Magazine collecting as well. While older readers collected specific issues for personal nostalgia reasons, their children and grandchildren find the magazines to be fascinating time capsules of mid-century American design, fashion, and culture. We’ll talk about the decline and unexpected resurgence of the LIFE secondhand market, part of the same wave of interest in vintage styles that re-popularized the vinyl record and the Eames lounge chair—both of which you might find stylish, copy-heavy advertisements for in an old LIFE Magazine.
Brattlecast #177 - Being Nice
Today we’re talking about one of the simplest, but most crucial, lessons: the importance of being nice. While many imagine the rare book dealer as an unhelpful curmudgeon, Ken believes that, not only is it nice to be nice, it’s also good for business. We’ll talk about times when the shop’s friendliness paid off, inadvertently building relationships with mayors, newspaper editors, and the New England mafia—as well as doormen, secretaries, and restaurant staff. Settle in and get comfortable with this convivial new #brattlecast.
Brattlecast #162 - LIFE at the Brattle
Today we’re taking a look at some vintage issues of LIFE Magazine, half a truckload of which recently arrived at the shop. Full of iconic photojournalism and snappy graphic design, LIFE’s oversized pages are endlessly fun to flip through—and convey so much information about mid-century American culture. Listen to hear our favorite LIFE stories, from Woodstock to working moms, on this eye-opening new #brattlecast.