Brattlecast: A Firsthand Look at Secondhand Books

At one of America's oldest bookshops, there are just as many stories to be told outside the pages as in them. Join bookseller Kenneth Gloss and co-host Jordan Rich as they share entertaining conversations and histories surrounding Boston's favorite spot for bibliophiles.

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Today we’re leafing through the August 1942 issue of Ladies’ Home Journal. Although it’s just one magazine, it contains a wealth of information about women’s lives in World War II-era America: from hot fashion trends to newly available manufacturing jobs. There are beautifully illustrated soap advertisements, fiction by Pearl Buck, and a column in which First Lady Eleanor Roosevelt answers readers’ questions about why she never changes her hairstyle. Some of the content reads as humorously archaic today, while other sections could fit right into this month’s Vogue. Join us for a deep dive into homemaking on the home front in this victorious new #brattlecast.