Today we’re leafing through the August 1942 issue of Ladies’ Home Journal. Although it’s just one magazine, it contains a wealth of information about women’s lives in World War II-era America: from hot fashion trends to newly available manufacturing jobs. There are beautifully illustrated soap advertisements, fiction by Pearl Buck, and a column in which First Lady Eleanor Roosevelt answers readers’ questions about why she never changes her hairstyle. Some of the content reads as humorously archaic today, while other sections could fit right into this month’s Vogue. Join us for a deep dive into homemaking on the home front in this victorious new #brattlecast.
Brattlecast #188 - The Southern Workman
Today we’re looking at an issue of The Southern Workman, a monthly journal published from 1812–1939 by Virginia’s Hampton Institute Press. Founded shortly after the Civil War as the Hampton Agricultural and Industrial School, the Hampton Institute trained Black and Indigenous students to become teachers and community leaders, as well as offering vocational skills that would enable them to support themselves in the impoverished South. One of their most famous alumni was Booker T. Washington, who returned to teach at the school before moving on to the Tuskegee Institute. Interest in Black history-related books and ephemera is growing, and items like this—undervalued for too long—are waiting to be archived, studied, and discovered by collectors.
Brattlecast #180 - LIFE Magazine Trends
They say that in life, change is the only constant, and this is true of LIFE Magazine collecting as well. While older readers collected specific issues for personal nostalgia reasons, their children and grandchildren find the magazines to be fascinating time capsules of mid-century American design, fashion, and culture. We’ll talk about the decline and unexpected resurgence of the LIFE secondhand market, part of the same wave of interest in vintage styles that re-popularized the vinyl record and the Eames lounge chair—both of which you might find stylish, copy-heavy advertisements for in an old LIFE Magazine.
Brattlecast #170 - Magazines & Early Cars
Today in the studio we’ve got some beautifully illustrated issues of Collier’s and Harper’s Magazine from the early 1900s. In magazines from this era we start to see the first automobile advertisements pop up, selling hand-crafted and extremely expensive Speedwells or Pope-Hartfords to affluent Gilded-Age readers. After the Model T made driving accessible to the middle class, the car and its infrastructure would reshape American life, but at this time there were few gas stations, no roadside assistance programs, and not so many paved roads. Hop in for a tour of vintage car-culture on this speedy new #brattlecast.
Brattlecast #162 - LIFE at the Brattle
Today we’re taking a look at some vintage issues of LIFE Magazine, half a truckload of which recently arrived at the shop. Full of iconic photojournalism and snappy graphic design, LIFE’s oversized pages are endlessly fun to flip through—and convey so much information about mid-century American culture. Listen to hear our favorite LIFE stories, from Woodstock to working moms, on this eye-opening new #brattlecast.