Today we’re leafing through the August 1942 issue of Ladies’ Home Journal. Although it’s just one magazine, it contains a wealth of information about women’s lives in World War II-era America: from hot fashion trends to newly available manufacturing jobs. There are beautifully illustrated soap advertisements, fiction by Pearl Buck, and a column in which First Lady Eleanor Roosevelt answers readers’ questions about why she never changes her hairstyle. Some of the content reads as humorously archaic today, while other sections could fit right into this month’s Vogue. Join us for a deep dive into homemaking on the home front in this victorious new #brattlecast.
Brattlecast #148 - A World of Jell-O
There’s always room for Jell-O… cookbooks! As colorful and light as the iconic dessert itself, these recipe booklets were given out as free promotional items starting in 1904, and played a large part in Jell-O’s meteoric and jiggly rise to fame. Some feature illustrations by artists like Maxfield Parrish and Norman Rockwell; all contain congealed concoctions like Jell-O Chicken Mousse or Shrimp & Orange Jell-O Molds – possibly chic at the time, but disturbing to most modern palettes. Through these culinary collectables we can trace the history of advertising and even social life in the United States, as the pamphlets gradually pivot from addressing nervous young housewives to exhausted working mothers. Photogenic and squeam-inducing, retro Jell-O recipes are enjoying a semi-ironic online renaissance, popping up on twitter accounts like @70s_party, the cheekily named facebook group Show Me Your Aspics, and even in contemporary art. Listen to learn more (but don’t ever learn what it’s made from!) on a #brattlecast that truly breaks the mold.