Something interesting is happening: the Brattle’s traditional demographic of bookish older men (No offense! We love you!) is being edged out by younger, more diverse, and dare we say, hipper customers. Why? Our photogenic outdoor sale lot has become popular on Instagram, creating a cycle of visits, alfresco shopping selfies, likes, organic advertising, and more visits. We’ll talk about the ways that this social media-driven shift is changing the shop, and the irony of an ultramodern communication network luring people back into the arms of dusty old books, on this potentially viral #brattlecast.
Brattlecast #139 - A Russian Diary
Today in the studio we have a diary that was kept by a teenage girl during her family’s emigration odyssey from Russia to the United States. They left Moscow in 1917, embarking on a year-long journey that took them across the continent on the Trans-Siberian Railroad, then through Vladivostok, Yokohama, Hawaii, and San Francisco. Mostly written in Cyrillic, the diary contains photos, little English-language jokes, and references to Jascha Heifetz, a family friend—and violin prodigy—whose family took a parallel trip when they left Russia. Learn about what makes a diary interesting, our translation processes, and the importance of treating these historical documents with respect on this meandering episode of the #brattlecast.
Brattlecast #138 - After the Gold Rush
In the late 1890s a young man named Charles Leach—along with some friends and about 100,000 other prospectors—traveled to the Yukon, hoping to strike gold. The punishingly harsh conditions and chaotic boomtowns of the Klondike gold rush have been mythologized in fiction, poetry, and film, but Mr. Leach’s letters home deliver an exceptionally rare contemporary account of day-to-day life in the far north. He became the cook for his expedition, and wrote to his wife in rich, transportive detail about supplies and budgets, wild bear steaks, and exorbitant $15 doctor visits. Ultimately, he—like so many others—left disappointed, but arguably the real treasure turned out to be the fascinating first-hand account that he wrote along the way.
Brattlecast #137 - Hollywood Calling!
The Brattle often rents books out as props, and sometimes serves as a set for student films, but recently, for the first time, a major Hollywood movie filmed a scene at the shop. The Holdovers, directed by Alexander Payne (Sideways, The Descendants) and starring Paul Giamatti (American Splendor, Billions) is set at a New England prep school over the winter break of 1970. We’ll talk about what it took to transform our sale lot into a part of Boston’s gritty, bygone Combat Zone (not much), where film crews find snow, and more show business secrets on this behind the scenes #brattlecast.
Brattlecast #136 - So Many Subsets
In the second episode in our series on how the shop works, we’re talking about specificity. Before the Brattle can buy a group of books, we have to figure out what they are. Sounds simple, right? But often, the person calling us is not the person who collected the books, and they’re not sure what they have. We’ll ask, ‘What kind of books are they?’ and they’ll reply, ‘Fiction and non-fiction’ or ‘Hardcovers and paperbacks.’ Even if we can narrow it down to, say, books on food, that could mean thousands of different things, from fast food pamphlets to the first cookbook published in America (American Cookery). Learn how we narrow it down, and what makes a library desirable in general, on this laser-focused #brattlecast.