If you’re getting ready to sell a house, you may already know about painting the walls eggshell white and popping a tray of cookies into the oven, but have you considered paring down your library? Home buyers tend to be dreamy and fickle: something as innocuous as a Harry Potter hardcover collection in the living room can prevent them from envisioning a happy future there. On the other hand, desolate shelves are also depressing; it’s best to convey the idea of books without getting too specific. We’ll talk about how the Brattle can help with your home staging journey, as well as the unexpected connections between the real estate market and the secondhand book business, on this moving new #brattlecast.
Brattlecast #142 - Post-Covid Changes
As the Covid-19 pandemic slowly draws to a close, we’re taking stock of some of the changes it’s caused—to downtown Boston, the secondhand book business, and, especially, the Brattle. Differences at the shop run deeper than masked employees and plexiglass barriers: after a disastrous first year, we’re busier than ever before, and our new customers tend to be younger and more diverse. A revised book-buying policy has cut down on conflict, and we’ve renewed our focus on in-person shopping, keeping many of the better books offline. Some of the most important changes at the shop have to do with not being there: prioritizing family, travel, and work/life balance. We talk about it all on today’s “new normal” episode of the #brattlecast.
Brattlecast #141 - Boston Book Fair 2022!
This year’s Boston International Antiquarian Book Fair takes place at the Hynes Convention Center on the weekend of November 11 - 13. After two long years of online-only events, we’re looking forward to seeing all our favorite booksellers and book shoppers in person again. Admission is free on Saturday and Sunday—but the Brattle might be able to hook you up with a free pass for Friday too. Today’s episode features a sneak preview of our most exciting fair offerings: signed volumes from major American poets, first editions of feminist landmarks and beloved children’s classics, and an unusual treatise on… rat-catching. Come for the book fair pregame, stay for Jordan’s J.F.K. impression, and learn more at bostonbookfair.com.
Brattlecast #140 - The Power of Instagram
Something interesting is happening: the Brattle’s traditional demographic of bookish older men (No offense! We love you!) is being edged out by younger, more diverse, and dare we say, hipper customers. Why? Our photogenic outdoor sale lot has become popular on Instagram, creating a cycle of visits, alfresco shopping selfies, likes, organic advertising, and more visits. We’ll talk about the ways that this social media-driven shift is changing the shop, and the irony of an ultramodern communication network luring people back into the arms of dusty old books, on this potentially viral #brattlecast.
Brattlecast #139 - A Russian Diary
Today in the studio we have a diary that was kept by a teenage girl during her family’s emigration odyssey from Russia to the United States. They left Moscow in 1917, embarking on a year-long journey that took them across the continent on the Trans-Siberian Railroad, then through Vladivostok, Yokohama, Hawaii, and San Francisco. Mostly written in Cyrillic, the diary contains photos, little English-language jokes, and references to Jascha Heifetz, a family friend—and violin prodigy—whose family took a parallel trip when they left Russia. Learn about what makes a diary interesting, our translation processes, and the importance of treating these historical documents with respect on this meandering episode of the #brattlecast.