As the Covid-19 pandemic slowly draws to a close, we’re taking stock of some of the changes it’s caused—to downtown Boston, the secondhand book business, and, especially, the Brattle. Differences at the shop run deeper than masked employees and plexiglass barriers: after a disastrous first year, we’re busier than ever before, and our new customers tend to be younger and more diverse. A revised book-buying policy has cut down on conflict, and we’ve renewed our focus on in-person shopping, keeping many of the better books offline. Some of the most important changes at the shop have to do with not being there: prioritizing family, travel, and work/life balance. We talk about it all on today’s “new normal” episode of the #brattlecast.
Bonus Brattlecast - The Impact of Covid-19
On this special episode we talk about how Ken and the Brattle are coping with the Covid-19 crisis. It’s a situation now sadly familiar to most of us: uncertainty and dread, financial apprehension, the feeling that one had strayed into an episode of The Twilight Zone. But, although the shop is temporarily closed to the public, and the city of Boston feels eerily deserted, we find some cause for optimism: the Brattle has weathered many calamities over its long history. For now, all we can do is stay healthy, be patient, and, sometimes, escape into the pages of a good book.
