As the Covid-19 pandemic slowly draws to a close, we’re taking stock of some of the changes it’s caused—to downtown Boston, the secondhand book business, and, especially, the Brattle. Differences at the shop run deeper than masked employees and plexiglass barriers: after a disastrous first year, we’re busier than ever before, and our new customers tend to be younger and more diverse. A revised book-buying policy has cut down on conflict, and we’ve renewed our focus on in-person shopping, keeping many of the better books offline. Some of the most important changes at the shop have to do with not being there: prioritizing family, travel, and work/life balance. We talk about it all on today’s “new normal” episode of the #brattlecast.
Brattlecast #77 - We're Back!
After weathering months of pandemic-related closure and weeks of civil unrest, the Brattle is thrilled to be back in business! In this episode we’ll talk about our plans for reopening slowly, safely, and with cautious optimism. At first, only the outdoor sale lot will be open, stocked with plenty of fabulous new markdowns from inside the shop with masks and hand sanitizer for everyone. It’s been a difficult time but there’s a lot to be excited about in the new-normal future: people are reading more, Ken is able to give virtual lectures to audiences around the world, and, on a personal note, he’s now a grandfather! You can learn more about our reopening plans at: http://www.brattlebookshop.com/open. We are so looking forward to seeing you all again.