On this week’s episode we’re talking about friend of the shop Edward Bernays. Known as “the father of public relations,” Bernays had an enormous influence on the way that products—and politics—are marketed to the American public. In the 1920’s he put a spin on Lucky Strike cigarettes as ‘Torches of Freedom’ (then worked on anti-smoking campaigns in the 1970’s) and he helped sell the idea that a modestly left-leaning Central American government was a communist menace in our own backyard. More importantly for our purposes, during the post-war housing boom he persuaded builders to include bookshelves in new homes, in a clever effort to sell more books. Learn more about Bernays, including how he met Ken, on today’s #brattlecast.
Brattlecast #122 - Ken's Amazing Notes
A fun grab-bag episode of some of Ken’s favorite stories to tell at lectures and on chat shows. Topics include the JFK assassination, a J. D. Salinger sighting, a narrowly missed Red Sox milestone, and more. Speaking of lectures, we’re delighted to be scheduling live events again. If you’d like to have an item appraised and hear these and other stories in person, you can catch Ken at one of his upcoming speaking engagements throughout New England. View the full lineup here: https://www.brattlebookshop.com/events.
Brattlecast #67 - Tolkien Care of Business
J.R.R. Tolkien is the author of The Hobbit, The Lord of the Rings, and, less famously but most importantly for our purposes, a charming letter to his publisher in which he attempts to answer questions from the public about himself and his work. On this episode, Ken reads from that letter, and talks about the chain of fascinating friendships that helped it find its way into his shop. Plus he’ll discuss the effect that the popular Peter Jackson films had on the collectability and value of Tolkien’s first editions.
Brattlecast #54 - How to Start a Book Shop
So you want to start a book shop. Good! Ken’s not afraid of the competition; he’ll even encourage you. He wishes every building on his street would house a different independent book shop. He’s a proponent of idiosyncratic small businesses as an antidote to the bland, big-box sameness that plagues most American cities. So what advice would Kenneth Gloss, with his years of experience, impart to the neophyte bookseller? It’s simple: just be in great physical shape, and know everything.
Brattlecast #21 - The Spin Doctor
Ken and Jordan dive deeply into the work of Edward Bernays, "the father of public relations" and a longtime friend of the Gloss family. Learn about Bernays' role in building the modern American home and why he invested so much in the color green.