In today’s episode we’re talking about past appraisal customers who ended up being dramatically, confidently, and sometimes abrasively wrong about their signed books. Anyone can look at an inscribed title page and get excited—you want to believe that your book’s former owner was that A. Lincoln, and not just a Lincoln. This is why booksellers and appraisers have to be cautious, do their research, and consult with colleagues, especially when it comes to big, thrilling items. Occasionally your appraisee’s belief in their impossible inscription will persist in the face of pretty compelling evidence—that the signed book in question was printed decades after the death of United States President Abraham Lincoln, for example—and they’ll storm out or hang up on you, hopefully to seek a second opinion. Learn more about the shop’s least likely finds on this farcical new #brattlecast.
Brattlecast #172 - Emotional Attachments
What’s the hardest thing about buying used books? For Ken, it’s not coming to a monetary agreement with the seller, or even moving a large collection—it’s the sentimental bonds that readers form with their libraries. In today’s episode we talk about emotional factors that come up when we look at books: family disputes, estate dramas, and people who, deep in their hearts, aren’t ready to part with the books they’re trying to sell us. Plus, we lighten the mood with a story about Somerset Maugham’s bad friend. Listen for a lesson in bookseller psychology on this priceless #brattlecast.
Brattlecast #130 - Edward Bernays, Father of PR (audio fixed)
On this week’s episode we’re talking about friend of the shop Edward Bernays. Known as “the father of public relations,” Bernays had an enormous influence on the way that products—and politics—are marketed to the American public. In the 1920’s he put a spin on Lucky Strike cigarettes as ‘Torches of Freedom’ (then worked on anti-smoking campaigns in the 1970’s) and he helped sell the idea that a modestly left-leaning Central American government was a communist menace in our own backyard. More importantly for our purposes, during the post-war housing boom he persuaded builders to include bookshelves in new homes, in a clever effort to sell more books. Learn more about Bernays, including how he met Ken, on today’s #brattlecast.