Brattlecast #116 - Self-Service Food Stores

Today we’re talking about Self-Service Food Stores, a 1946 book published by the trade magazine The Progressive Grocer. The book evokes the enormous post-war changes in the way that Americans shopped for food, as a world of milkmen, butchers, and mom-and-pop grocery shops gave way to gleaming new supermarkets that offered lower prices, pre-packaged goods, and seemingly unlimited selection. These changes were made possible by the newly built highway system, advances in preservation and refrigeration, and produce imports from overseas. In this episode we reflect on how quickly the once futuristic supermarket has come to seem like the most natural way to buy groceries, and the possible social cost of all that convenience and fresh fruit.